Avalon Microelectronics was on the move. A small tech company with a global presence in its highly advanced field, they needed a brand that could help message their potential. We removed ‘Microelectronics’ and added a focused graphic as well as a killer tagline. Bam.
Avalon’s main website had to message speed while being speedy to upload, regardless of bandwidth. The logic was that you can’t message speed with a platform that takes an eternity to load. Avalon’s technology will revolutionize this aspect of the industry.
In the social media messaging mix, Twitter has evolved into the forefront as a corporate communications enabler. Avalon enthusiastically embraced social media applications for their brand awareness possibilities and SEO benefits.
Avalon’s office collateral development reflected the company’s more progressive sensibilities. Layouts are decidedly modern, advancing the brand’s leading edge credentials while maintaining the rarefied impression of a corporate leader.
In Avalon’s marketing mix, DRAY Media employed both digital and print media to ensure optimum engagement rates. The nature of Avalon’s business is ever-changing, placing additional pressure on its marketing media to ensure timely information delivery.
Display signage, video and new media display are important visual touchpoints for establishing a brand in both internal and external corporate cultures. This was especially true for Avalon, as its rebrand coincided with a rapid expansion in staff.