As Newfoundland and Labrador’s largest provider of homecare and residential services, CareGivers required a more focused, refined brand platform that could deftly speak to its broad service base.
The platform’s clean, approachable aesthetic translated very effectively into its online presence. Core message themes and supportive imagery work congruently with a streamlined navigation for easy, carefree interaction: an essential characteristic for core demographics.
Health and happiness were the core guidance behind the image inventory developed by DRAY Media for CareGivers. Vibrancy in the selected images was crucial to projecting key brand themes as well as advancing evolving public perceptions of the brand.
CareGivers’ collateral suite underscores the spare and minimalist yet progressive nature of the brand language. The demands of both its demographic and constituencies dictated a forthright style to the layout, though a distinctive footprint is maintained.