To celebrate a defining moment in Canadian history while establishing a branded legacy for future generations, requires a keen insight into marketing historical narratives. This was the core challenge for Cupids 400, a year long celebration taking place throughout 2010.
As the core of the Cupids 400 information matrix, is was essential that the website platform not only provide easy access to a plethora of event news and updates, but to capture, package and brand Cupids place at the nexus of the Canadian historical narrative.
The collateral suite for Cupids 400 illuminates the aesthetic core of the brand palette. The aged country rose backdrop convincingly effuses 'english' which, in combination with the brand identity and the ribbon, capture a sense of great occasion. An event of importance.
The official Cupids 400 Celebrations Program is the centerpiece of the event's promotional material cluster. This elaborate 48 page souvenir platform is a colourful showcase of the community's storied history and the more than 200 events commemorating its anniversary.
To maintain the integrity of the brand's themes and messaging priorities, every aspect of the Cupids 400's cluster of over 200 scheduled events draws from the core brand aesthetic. The impact is consistently rich yet inherently sophisticated and modern.
One of the most enjoyable projects DRAY Media executed for Cupids 400 was the design of the event's commemorative coin. Drawing inspiration from the famous etching of John Guy's encounter with the Beothuk, the coin is framed by its own custom designed sleeve.