Dockside Appetizers desired a seafood brand like no other, for a line of gourmet seafood appetizers unlike anything in the marketplace. DRAY Media envisioned a dream-like fantasy on the high seas, far from the more literal renderings that populate most seafood brands.
Each product packaging application in the Dockside family presents the core aesthetics characteristic of the brand, but tailored and accented in a distinctive colour for easy differentiation.
To any company familiar with introducing a new food product to an international marketplace, the food and beverage trade show circuit is the place to be. But you cannot score just by showing up. A strong presence means a strong presentation.
To achieve effective packaging results, food cannot be merely photographed - it must be presented. DRAY Media works with some of the best talent in the field to ensure that the finished product looks as good as it tastes.
Achieving placement in over 5,000 stores in less than 2 years is the reward not only for a superb product, but a superior brand platform and communications suite. DRAY Media draws on its market experience to nurture emerging brands like Dockside to realize their dreams.
I love DRAY Media. I just love these guys.
When I needed to get out there, in front of everyone else, to really get noticed, these guys delivered. For Dockside Appetizers, that meant the difference between failure and success. Everyone noticed us! The packaging, the promotional stuff, it was all top drawer.
I had bigger players knocking at my door for my business but I never gave them a second thought. There’s no way they could come near these guys. DRAY Media is my team.
Henry Cowan
Owner