Dockside Appetizers desired a seafood brand like no other, for a line of gourmet seafood appetizers unlike anything in the marketplace. DRAY Media envisioned a dream-like fantasy on the high seas, far from the more literal renderings that populate most seafood brands.
Each product packaging application in the Dockside family presents the core aesthetics characteristic of the brand, but tailored and accented in a distinctive colour for easy differentiation.
To any company familiar with introducing a new food product to an international marketplace, the food and beverage trade show circuit is the place to be. But you cannot score just by showing up. A strong presence means a strong presentation.
To achieve effective packaging results, food cannot be merely photographed - it must be presented. DRAY Media works with some of the best talent in the field to ensure that the finished product looks as good as it tastes.
Achieving placement in over 5,000 stores in less than 2 years is the reward not only for a superb product, but a superior brand platform and communications suite. DRAY Media draws on its market experience to nurture emerging brands like Dockside to realize their dreams.