For companies big on innovation and ideas but short on liquidity, life can be a perilous adventure. Angel investor organizations like NLAN facilitate the connections that can provide financial lifelines to emerging business. Essentially, the connections that count.
To connect directly with both angel investors and companies seeking venture capital, NLAN needed to evolve its brand, as well as its messaging mix. The language of the new aesthetic speaks in cool undertones with a mix of bold colour to invigorate the layouts.
Collateral suite layouts mirror the bold, modern mix of the website aesthetic, projecting both confidence and flair . Notable is the varied colour palette of the business card application, an approach echoed throughout the marketing and communications suite for NLAN.
Bold blocks of colour frames a bold messaging approach for NLAN’s advertising campaign. The messaging stream varied between the campaign’s dual focus of potential angel investors and fledgeling companies seeking venture capital.
The effective mix of contemporary black and white corporate photography and rich chunks of colour to frame text information, is a fluid emulation of the core branding principles of consistency, commonality and solidity.
The entire suite of collateral, print and online materials developed for NLAN is a textbook case in effective branding strategies. The collection possesses an intuitive commonality both in its distinctive aesthetics and its core text copy messages, that is clearly identifiable to its core market targets.