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Ottenheimer Baker

Updating the brand of a legendary provincial law firm is a venture not to be entered into lightly. Morphing that brand to service the firm's future is a one shot deal. Get it right and your golden. Get it wrong and, well, they're lawyers. With Ottenheimer Baker, we found the perfect fit.

The strength of Ottenheimer Baker is in its people, the human energy that powers the firm's illustrious reputation. This indelible characteristic shaped the development of the firm's online platform, highlighting the team dynamic so integral to its character.

Formal modernity. It's not just an idea, it's a design language developed for Ottenheimer Baker's collateral suite. Muted and restrained in its palette yet chic, elegant in presentation and execution. The intent is to underscore both a venerable reputation and a future vision.

'A world of difference at your doorstep' is the messaging theme that underscores the advertising suite developed for Ottenheimer Baker. While underscoring a local firm's global reach, the theme also created a sound base for illuminating the firm's distinctive character.

For the firm's promotional profile and media kit platforms, a more decorous perspective of the Ottenheimer Baker aesthetic was employed, in line with the tenor of the application. The result is innately confident and corporate yet accessible and approachable.

When it came to presenting Ottenheimer Baker's new brand to the world, the firm's annual golf tournament provided the ideal venue - branded golf balls included.

Select any of the following case studies for viewing.
deliverables
  • brand suite
  • brand standards suite
  • collateral suite
  • website
  • marketing and advertsing campaign
  • institutional ad platform
  • online ad suite
  • digital media development
  • PR/media relations
  • information/media kit
  • information kit inserts
  • copy/word text development
  • custom photography
  • art direction
  • interior and exterior sign displays
commentary

Ottenheimer & Baker is one of the Newfoundland and Labrador’s most prestigious law firms and thus their decision to rebrand was an important one which led them to DRAY Media. It continues to be truly a pleasure to work with this group of exceptionally talented lawyers who take great pride in the work that they do.

Lynn Whiffen
Senior Account Manager

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