For software developer Q5 Systems, creating an entirely new brand suite proved to be the tamest aspect of what would turn out to be one of our more convivial creative platforms. Let's just say we uncovered a new way to attain your inner chi.
Q5 Systems have a safety audit and inspection management system that not only meets but exceeds all regulations and standards. These guys are obsessed about this stuff. Hmmm... An obsession with safety, how can you possibly message that? The photoshoot was a blast.
For Q5 Systems' online presence, we deferred to a minimalist approach to allow the impact and messaging capabilities of the imagery cluster freer reign. The result is a highly individualized approach essential a successful branding exercise.
The challenge in developing a trade show platform for Q5 Systems lay in their need for an adaptable configuration for variable display venues. A series of portable vertical banner units were developed that could operate independently or as complete group.
Q5 Systems' collateral suite is a bold exercise of vivid colour against pure white for an unabashed statement of confidence and edginess. The end result facilitates the brand's cutting edge capabilities and 'no compromise' character.