your mission. accomplished.

Q5 Systems

For software developer Q5 Systems, creating an entirely new brand suite proved to be the tamest aspect of what would turn out to be one of our more convivial creative platforms. Let's just say we uncovered a new way to attain your inner chi.

Q5 Systems have a safety audit and inspection management system that not only meets but exceeds all regulations and standards. These guys are obsessed about this stuff. Hmmm... An obsession with safety, how can you possibly message that? The photoshoot was a blast.

For Q5 Systems' online presence, we deferred to a minimalist approach to allow the impact and messaging capabilities of the imagery cluster freer reign. The result is a highly individualized approach essential a successful branding exercise.

The challenge in developing a trade show platform for Q5 Systems lay in their need for an adaptable configuration for variable display venues. A series of portable vertical banner units were developed that could operate independently or as complete group.

Q5 Systems' collateral suite is a bold exercise of vivid colour against pure white for an unabashed statement of confidence and edginess. The end result facilitates the brand's cutting edge capabilities and 'no compromise' character.

Select any of the following case studies for viewing.

brand platform
custom photography
art direction
collateral suite
website
internal GUI development
prototype GUI development
marketing and advertising campaign
institutional ad platform
online ad platform
information/media kit
product information sheets
copy/word text development
brochure
trade show display
interior and exterior sign displays

Q5 was a fun project. From the president on down, their entire team was game for every idea we pitched, no matter how whacky it may have appeared sketching it out before them. It speaks loudly of their internal culture and the confidence they obviously have in their product offerings as well as their mission. These guys know they have the capability to go the whole way. We just helped package the road map.

Pat Mackey
Creative Director