Resource Energy Solutions
Providing fiscal accountability and corporate governance to the world of resource exploration is the mission of Resource Energy Solutions. Developing the brand to package that expertise was the mission of DRAY Media.
Throughout the entire mixed media development initiative for Resource Energy Solutions, the aesthetic overall theme was 'simplification', smoothing out the superfluous bumps to achieve clean, clear messaging.
Resource Energy Solutions' collateral suite included packaging applications for the company's signature Wellman management software, an industry stalwart.
A variation on the standard tri-fold brochure application enhances the RES aesthetic. In keeping with the online platform the brochure is meant to emulate and enhance, the aesthetic is simple, uncluttered, sophisticated.
For each software application within the Resource Energy Solutions brand umbrella, DRAY Media developed individual identity platforms. Care was applied to ensure brand aesthetic cohesion within the overall palette.
- brand platform
- brand standards guide
- software brand suite
- collateral suite
- website
- GUI interface development
- product packaging suite
- institutional ad platform
- online marketing strategy
- SEO/SEM program
- information/media kit
- information kit inserts
- copy/word text development
- promotional brochure
RES had built its business model on the sophistication and efficiencies of its signature software applications. In expanding their market base, they understood that how they package themselves, their interfaces as well as their service model, required a brand suite, not only for RES but the unique applications within their product line. The project brief dictated that these product brands should be able to operate independently of the RES brand, opening the project to more interesting results.
Pat Mackey
Creative Director
p: 1.709.753.3729 f: 1.709.753.3709 e: info@draymedia.com sitemap