We live in truly wondrous times for communications. Both good and bad.
This is a technological age where the creation of potentially catastrophic bad press is just a tweet or phone text away. There was a time not too long ago when there was opportunity to hunker down, strategize and put your best assets in place to deal with any usurper. But in many ways that time is gone.
These days, if you rest, you won’t just rust, you could potentially be skewered and roasted. And that is when it goes viral. Such fun.
Maintaining a company’s positive public image is all about managing communications throughout your media touchpoints. At DRAY Media, we manage reputations by executing timely and assertive strategies that reinforce our clients’ image, their brand integrity and their consumer relationships. Our playbook is unique for each client, customized to your internal and external cultures. That level of intimacy enables us to strategizes on how to capitalize on the good and minimize the bad, ensuring that your priorities weather any challenge.
Creating the buzz for the biggest cultural event in the province in 2010 is a trickier deal than you might think. It's not just the public support making the whole thing work - the media, as well as sponsors and government had to be emotionally invested. They were. And Cupids has its legacy.
Avalon had a game plan. They had a technology unlike anything else in its industry and were quietly shopping for a buyer. They needed a communications narrative to complement their new brand. DRAY Media answered with both.
Wreckhouse Jazz & Blues
The success of any festival depends greatly on sponsorship. As Wreckhouse's agency of record, we were tasked with positioning the festival's value equation to targeted companies. The only blues here is in the music.
By consistently monitoring traditional and online media landscapes, we stay on top of public perceptions. This provides us the edge to produce deliverables with unprecedented relevance and accuracy.
Whether managing publicity for an upcoming launch, promoting an event, scheduling a press release composition and distribution, or producing weekly newsletters and annual reports, we adhere to corporate positioning goals to accurately communicate our clients’ values on point, every time.
It is impossible to claim to have an answer to every question, or a solution to every problem. But employing an agency that has the talent borne of industry experience backed up by an infrastructure tailored to mastering your message and protecting your brand will allow you the comfort of knowing that each and every challenge will be met from a position of strength.
- public relations
- PR strategy development
- media relations
- media monitoring
- promotional collateral
- event management
- crisis management